Digital Audio is an advertising network, unifying potentials of the biggest Russian speaking social media in the field of online audio ads.

DAOnline audio advertising is an innovative way of audial communication and an efficient advertising tool, which took best from both, radio and online. Unlike classic radio ads, you only pay for your target audience. Live online monitoring mode provides successful campaigns.

Audience

 

Average daily

 

Average monthly

 

Daily inventory

Profile
Employment

Family status

Individual income

Education

Geography (% of Digital Audio network)

Moscow15,57

St. Petersburg7,25

Ekaterinburg2,60

Ufa2,23

Krasnodar2,08

Novosibirsk1,96

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Key advantage points

Gross reach

Digital Audio network delivers audiences of the biggest social projects of RuNet: VKontakte, Odnoklassniki and Moi Mir.

One audio spot in a commercial break

Digital Audio offers exclusivity - nor competitors, neither clutter around your ad.

Detailed reports

You can track reach, demographics, fail rate and other features online.

Assurance that your ad was listened to

You only pay for auditioned ads and you can easily track this in your personal account online.

Frequency

One listener can only hear your ad not more often than 3 times a day, so your spot will never burn out.

Legitimate content

Mail.ru Group has legal agreements for the music played with music majors: Sony Music, Warner Music и Universal Music.

Potentials

Targeting

The targeting mechanism will reach your target audience.

Conversion

Digital Audio network has an option to provide conversion data of how many users visited your www after they heard your ad.

Cross platform

Your message reaches listeners whatever device they are using, a tablet, a laptop or a mobile phone

Retargeting

Digital Audio network has an option to remind listeners about your message with different friendly digital formats: banners, text & graphical modules, promo postings.

Audit

Digital Audio network provides independent auditing on client’s request by various statistical engines:

I WANT TO BECOME A CLIENT

Take all the best from online audio advertising right now.

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Prices and discounts

СРМ: 250 rub.
Sex and age Men Women
12-17 0,7 0,7
18-24 1 1
25-34 1,2 1,2
35-44 1,2 1,2
45-54 1 1
55+ 0,7 0,7
Discounts

%

"Welcome" discount

%

Discount to advertising agencies

%

Discount from 3 000 000 impressions

%

Discount from 5 000 000 impressions

%

Discount from 10 000 000 impressions

Minimal volume for Moscow – 500 K impressions.

Minimal volume for Russia – 1 M impressions.

Geo-targeting (except Moscow) +20%

Frequency limit +20%

Make an order

Get the welcome discount of 5% for the first order

Make an order